Augmented reality real estate game ATLAS EARTH is working to build real value in the digital world by allowing players to earn real cash back on their digital properties and is taking that one step further with its Atlas Merchant Program (AMP). CEO Sami Khan will be sharing more details with us in this interview with TechBullion.
Please tell us your name and a little more about yourself?
Sami Khan, CEO and Co-founder of Atlas Reality. I spent much of my career marketing apps that are now collectively valued at over $10 billion, including the fin-tech app Acorns and the money-saving browser extension Honey.
What is Atlas Earth and what unique solutions are you providing?
Every year consumers spend $100B in mobile gaming and millions of hours watching ads. We want to give back by creating a cash-back system powered by games. Players can earn a small amount back as they enjoy our games, which are based on real-world virtual real estate.
What inspired you to start this game and what is your mission and vision?
Our team was excited about the mass adoption of games like Pokémon Go—games that involve the real world as a canvas for the game world. However, we felt that the next natural step was missing—the ability to “own” and “gamify” real estate itself. Our first game, ATLAS: EMPIRES, allowed players to claim a virtual plot of land and build an empire right where they live. ATLAS: EARTH takes this a step further and allows players to amass a virtual real estate empire right where they live, work, play and travel.
How big is the metaverse real estate market, what are the prevalent trends in this industry and what is the level of demand for a metaverse like Atlas Earth?
We believe the “metaverse” is a very broad catch-all term. Technically, everything can be called a metaverse. More broadly, we believe that technology now enables players to interact with the places they love in a digital world better than ever before. ATLAS: EARTH is leading that charge by creating a virtual analog of the real world. When players travel, they can buy badges in new cities. When players spend with our merchant partners in the real world, they get something back in the game. Our goal is not to create a “metaverse” where one tries to escape reality, but rather a digital layer on top of the real world we already know and love.
Could you give us a walkthrough of your new augmented reality real estate game ATLAS EARTH ecosystem, how does it work?
In ATLAS: EARTH, players enter our world by way of their mobile phone GPS. Our world is a digital layer on top of the real world, so the player can immediately start buying 900 sq. ft. parcels of land right under their feet using our in-game virtual currency, Atlas Bucks. Atlas Bucks can be purchased, earned by shopping at merchant partners, or collected for free just by playing the game. As players amass land, they can become mayor of their town, governor of their state, or even president of the country. A gamified leaderboard by country and state shows how players’ virtual real estate empires stack up compared to others. And of course, each parcel of land gives a small amount of cash back to the player, illustrated on a per-second basis.
Tell us more about the Atlas Merchant Program and the “Earn Rent” features, how do they work?
Our patented Atlas Merchant Program—AMP—is an exciting development in the world of gaming. For the first time, players can earn in-game virtual currency by shopping at real-world retail partners, such as Sonic, Auntie Anne’s and more. Every dollar spent on a connected VISA card will earn the player Atlas Bucks in near real time. These Atlas Bucks can be spent on virtual land. Each parcel of virtual land pays the player back “rent,” which is really a gamified illustration of cash back.
With so much hype, and skepticism, surrounding the metaverse, how can ATLAS EARTH ensure that it continues to bring value to users?
Our goal from the beginning has been to deliver value consistently and without the requirement of a hype-driven system. That’s why we went for a small, consistent cash-back business model via virtual land while everyone else went the speculation route. We can already see this approach paying off. As the rest of the industry struggles to maintain sales volume and value as hype fades, ATLAS EARTH is seeing stronger-than-ever purchase volumes on our virtual real estate platform. We are now working to add more amazing brands to our platform, which will allow players to earn even more back from their lands and from the game itself.
How did the community welcome the ATLAS EARTH project, any available opportunities for investors and partnerships?
We’ve been overwhelmed by the positive response. Since our launch in November 2021, we’ve already amassed over 650,000 registered users and have sold millions of parcels of land. We’re constantly talking to new brands to add to this platform and we have some more exciting brand integrations coming over the next few quarters.
What are you currently working on and what is next on your roadmap?
Our next most exciting feature is a player vs player mini game platform. Brands will be able to sponsor these unique “metaverse” experiences while players have a chance to earn a massive amount of Atlas Bucks by winning these competitions. A true win-win!
Who are the brains behind this Metaverse project and what makes you special, any more information for our readers?
ATLAS: EARTH was created in-house by the Atlas Reality team. We are a dedicated team of marketers, engineers, and gamers. I think everything we’ve shared here today is what makes us special—but the true special sauce is that we’re not gaming industry titans who are looking to repeat the same formula over again. We believe the future of gaming—and the future of tech—involves companies that give back a bit to the folks that dedicate their time and attention to their products. We want to lead that charge.
For more information, visit the website: https://www.atlasearth.com/